Full brand identity including logo, color palette, and visual system — built to feel grounded, warm, and ready to grow.
A bold refresh for a Manhattan chiropractor. Kept the heart, sharpened the brand, so the look finally matches the care.
A clean, confident mark for a sailing school celebrating 20 years on the water. Timeless without being stiff.
Logo design for a wellness festival & retreat brand — rooted in movement, community, intention, and sparkle
Starting from zero, Red Clover got a full brand identity — something warm and distinctive that didn't borrow from the usual wellness playbook. Currently building out the website to match!
The identity centers on a mark that balances organic shape with clean structure. The palette pulls earthy, natural tones — intentional rather than generic. Logo variations, typography, and a brand board round out the full system.
With the brand identity in place, the next step was building a site that could carry it. The goal was a Showit website that felt as warm and distinctive as the mark itself, not a generic wellness template, one that shows the creative side of the therapist and her work.
The site translates the brand's organic-meets-structured feel into layout, using the red clover inspired palette and typography system as the backbone of every page. Homepage, services, and about are live now, with blog and portfolio pages rolling out in phases.
Atlantic Yachting is a sailing school with 20 years on the water — they needed a mark that honored that history without feeling dated. Clean, confident, and built for longevity.
The logo balances nautical tradition with a modern sensibility — no anchors, no rope borders. The result is a mark that works on a dock sign, a website header, and a staff polo without losing anything.
Deliverables:
The Brief:
The identity stays intact, refined and lightened throughout. New typography and a stronger structural system support a palette that's calm with personality — capturing Dr. Lenny's relaxed-but-professional tone consistently from homepage to contact form."
The work:
Union Square Spinal Care is a Manhattan chiropractic practice with a trusted, established patient base and a website that no longer reflected the level of care behind it. The refresh needed to feel elevated, not overhauled — keeping the trust already built while sharpening the look.
Website refresh
Logo design featuring custom typography paired with movement and sparkle rooted in nature. Palette built around saturated jewel tones to evoke depth and vitality with gold accents. Delivered as a complete mark ready for print and digital use.
Uplift Festival & Retreat needed a logo that captured the spirit of transformation and community. Something that felt both grounded and celebratory. The direction called for rich jewel tones, expressive typography, and symbolic imagery rooted in growth and light.
— and where design gets to go the deepest. A logo is just the beginning. The real work is building something cohesive: the marks, the mood, the palette, everything that makes a business feel like itself. Logos, mood boards, brand boards — the full picture, start to finish. This section is building out, but what's here shows the foundation.
Graphic design is where it all started for me — print, digital, flyers — and after 14 years I still bring the same obsessive attention to every piece. Whether it's a flyer for a Friday night or a layout someone scrolls past at 2am, it's built to stop them in their tracks.
Some of the best design work gets made with a brush, on a wall, in a space where people actually live and move. There's something different about work you can't just undo with ctrl-z. It has to be right, and it has to last. Murals, signs, displays — work that has weight to it. You can't swipe past a mural.
You go live with a brand and website you’re proud to send people to. And I don’t vanish after launch. Got a question next month? I’m still here.
Once we’re aligned, I get to work. Every decision is intentional, nothing random, nothing generic. You stay in the loop the whole way through. No mystery reveals.
You fill out a short application so I can make sure we’re a good fit before we ever get on a call. No pressure, no sales pitch, just an honest first step.
Favorite part was Cherry N Design listening and building on our vague ideas to create concrete prototypes — exactly what we needed since we're not the creative types. We appreciated feeling like we were working together, and the final product exceeded expectations and perfectly captured what we wanted. — Steph C.
Jo did an amazing job listening to my wants and needs and translating them into a beautiful, functional website complete with an original logo! Her enthusiasm about your project is pure alchemy. Jo is an absolute pleasure to work with and will make sure that you are happy with every detail. — Erin M., Red Clover Art Therapy
From our very first conversation, she asked thoughtful questions that went beyond colors and aesthetics — she wanted to understand the heart of my brand... The process felt effortless... and [she] translated our conversations into a logo that feels completely authentic to my brand. Every time I see the logo I feel excited, grateful, and proud. It is absolute perfection. — Pamela K., Uplift Festival & Retreat