Full brand identity including logo, color palette, and visual system — built to feel grounded, warm, and ready to grow.
A bold refresh for a Manhattan chiropractor. Kept the heart, sharpened the brand, so the look finally matches the care.
A clean, confident mark for a sailing school celebrating 20 years on the water. Timeless without being stiff.
Logo design for a wellness festival & retreat brand — rooted in movement, community, intention, and sparkle
Starting from zero, Red Clover got a full brand identity — something warm and distinctive that didn't borrow from the usual wellness playbook. Currently building out the website to match!
The identity centers on a mark that balances organic shape with clean structure. The palette pulls earthy, natural tones — intentional rather than generic. Logo variations, typography, and a brand board round out the full system.
Atlantic Yachting is a sailing school with 20 years on the water — they needed a mark that honored that history without feeling dated. Clean, confident, and built for longevity.
The logo balances nautical tradition with a modern sensibility — no anchors, no rope borders. The result is a mark that works on a dock sign, a website header, and a staff polo without losing anything.
Deliverables:
The Brief:
The identity stays intact, refined and lightened throughout. New typography and a stronger structural system support a palette that's calm with personality — capturing Dr. Lenny's relaxed-but-professional tone consistently from homepage to contact form."
The work:
Union Square Spinal Care is a Manhattan chiropractic practice with a trusted, established patient base and a website that no longer reflected the level of care behind it. The refresh needed to feel elevated, not overhauled — keeping the trust already built while sharpening the look.
Website refresh
Logo design featuring custom typography paired with movement and sparkle rooted in nature. Palette built around saturated jewel tones to evoke depth and vitality with gold accents. Delivered as a complete mark ready for print and digital use.
Uplift Festival & Retreat needed a logo that captured the spirit of transformation and community. Something that felt both grounded and celebratory. The direction called for rich jewel tones, expressive typography, and symbolic imagery rooted in growth and light.
Graphic design is where it all started for me — print, digital, flyers — and after 14 years I still bring the same obsessive attention to every piece. Whether it's a flyer for a Friday night or a layout someone scrolls past at 2am, it's built to stop them in their tracks.
— and where design gets to go the deepest. A logo is just the beginning. The real work is building something cohesive: the marks, the mood, the palette, everything that makes a business feel like itself. Logos, mood boards, brand boards — the full picture, start to finish. This section is building out, but what's here shows the foundation.
Some of the best design work gets made with a brush, on a wall, in a space where people actually live and move. There's something different about work you can't just undo with ctrl-z. It has to be right, and it has to last. Murals, signs, displays — work that has weight to it. You can't swipe past a mural.
Works Coming soon!
Websites are where the whole brand gets to breathe. I build on Showit for wellness professionals and creatives who need something that actually feels like them — not a template someone else already used. First sites are actively in progress and launching soon. This section is about to get a lot more interesting.
You go live with a brand and website you’re proud to send people to. And I don’t vanish after launch. Got a question next month? I’m still here.
Once we’re aligned, I get to work. Every decision is intentional, nothing random, nothing generic. You stay in the loop the whole way through. No mystery reveals.
You fill out a short application so I can make sure we’re a good fit before we ever get on a call. No pressure, no sales pitch, just an honest first step.
Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C
Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C
Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C
Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C