WEBSITES THAT LET YOUR LIGHT SHINE AND VISION SPARKLE

Hey, I'm Jo, a graphic and web designer, all-around creative, and roller derby athlete who somehow makes all three work together.

Funny enough, roller derby is actually what got me into design. My first league needed someone to handle graphics, and I volunteered because when you've always been a creative, you figure it out. I took classes, earned my graphic design certificate, and never looked back. Over 14 years later, I'm mostly self-taught and still learning, which I think keeps the work fresh and the curiosity alive.

My design experience spans digital, social, and print, from branding and digital advertising to custom Showit websites. My toolkit includes Adobe Creative Suite (Illustrator, Photoshop, InDesign), and I geek out over color theory, typography, and layouts that actually make people stop scrolling.

But design doesn't stop at the screen for me. I hand letter, paint murals, and create artwork that lives in the real world, including pieces currently displayed in Trader Joe's stores in the Lower East Side, Cobble Hill, and Williamsburg. That hands-on creative instinct is baked into everything I build digitally too.

Off the canvas, I'm Cherry Napalm, a blocker on Gotham Roller Derby's All-Star team. Derby has taught me that the best results come from strategy, teamwork, and showing up fully, and I bring that same energy to every client project.

When it comes to working together, I like to keep things collaborative and clear. I get to know your vision first, then walk you through every step for your approval before moving forward. You're never left guessing, and nothing moves without your sign-off.

It's a process that keeps projects on track and makes sure the final result actually feels like you.