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WEBSITES THAT LET YOUR LIGHT SHINE AND VISION SPARKLE

Hey, I'm Jo, a graphic and web designer, all-around creative, and roller derby athlete who somehow makes all three work together.

Funny enough, roller derby is actually what got me into design. My first league needed someone to handle graphics, and I volunteered because when you've always been a creative, you figure it out. I took classes, earned my graphic design certificate, and never looked back. Over 14 years later, I'm mostly self-taught and still learning, which I think keeps the work fresh and the curiosity alive.

My design experience spans digital, social, and print, from branding and digital advertising to custom Showit websites. My toolkit includes Adobe Creative Suite (Illustrator, Photoshop, InDesign), and I geek out over color theory, typography, and layouts that actually make people stop scrolling.

But design doesn't stop at the screen for me. I hand letter, paint murals, and create artwork that lives in the real world, including pieces currently displayed in Trader Joe's stores in the Lower East Side, Cobble Hill, and Williamsburg. That hands-on creative instinct is baked into everything I build digitally too.

Off the canvas, I'm Cherry Napalm, a blocker on Gotham Roller Derby's All-Star team. Derby has taught me that the best results come from strategy, teamwork, and showing up fully, and I bring that same energy to every client project.

When it comes to working together, I like to keep things collaborative and clear. I get to know your vision first, then walk you through every step for your approval before moving forward. You're never left guessing, and nothing moves without your sign-off.

It's a process that keeps projects on track and makes sure the final result actually feels like you.

Meet Your Designer Derby Queen!

Originally from California, I've called New York City home since 2012. I love the vibrant energy of the city, but I need to escape to nature now and then to recharge. I think my design style reflects that balance perfectly: bold and sleek, with a little grunge and a touch of retro flair. I call it Zen Punk.

When I'm not designing, you'll find me hand lettering, painting, drawing, or deep in a craft project. I love to explore new places, chase outdoor adventures, and sneak in a beach day with my dog Rex whenever I can.

Roller skating is a huge part of my life too, way beyond a hobby. As a skater with Gotham Roller Derby, I coach, co-captain a home team, and skate on the All-Star team. It keeps me grounded, competitive, and endlessly inspired.

All of it, the creativity, the adventure, the teamwork, feeds directly into how I design and how I show up for my clients.

About the Designer

aquarius / Roller derby Skater
DOG Mom / loves to Design and hand paint

jo pate

Your business is going places, and your website should be ready for the ride. I build with your future in mind so that as your goals evolve, your site evolves with you.

Growth

I care about the details, all of them. From how your site looks to how it performs, everything is built with intention. Beautiful and functional, because you shouldn't have to choose.

Quality

Bold ideas, thoughtful details, and designs that actually turn heads. I bring fresh thinking to every project so your online presence stands out and connects with the right people.

Creativity

Your brand is one of a kind, and your website should feel that way too. I work closely with you to make sure everything we build together feels real, personal, and true to who you are. No cookie-cutter anything here.


Authenticity

"Would recommend--timely, professional, beautiful final product. Great combination of creative and organized."

Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C

"Would recommend--timely, professional, beautiful final product. Great combination of creative and organized."

Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C

"Would recommend--timely, professional, beautiful final product. Great combination of creative and organized."

Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C

"Would recommend--timely, professional, beautiful final product. Great combination of creative and organized."

Favorite part was Cherry N Design listening and hearing our vision and goals. Cherry N Design was able to translate and build on vague ideas on our part into concrete prototypes. This was helpful and exactly what we were looking for in a graphic designer (we are not the creative types!). We so appreciate being heard, feeling like we were working together, and of course the expertise, technical skills, and attention to detail for an final outcome that exceeded expectations. The end product so perfectly captured what we wanted. - Steph C

Your business deserves to shine online.
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